Mario Maurer in Penshoppe Pre-Summer 2012 *

If Ed Westwick is considered by many as PENSHOPPE’s marketing ammo, then it is fair to say that Asian heartthrob Mario Maurer is the brand’s sales catalyst.

Soon after the 23 year old was signed last August sporting the brand’s now famous varsity jacket, the item immediately went out of stock – early on proving that anything the kid touches turns into gold.

Mario Maurer Joins Penshoppe Pre-Summer 2012

 And that was just the beginning. Indeed, anything that Mario wears from his PENSHOPPE collection sells fast: jacket, jeans, shirt, shoes, you name it - even a cap. Proving his incredible cult-like following among teenagers as well as young adults, anything Mario Maurer models are likely to fire up fans to line up and buy across PENSHOPPE stores nationwide.